Our Story
AWR Lloyd was conceived and established at the turn of the millennium, on 4th February 2000, the first day of the ‘Year of the Golden Dragon’. For over two decades, AWR Lloyd has evolved with its clients and the regions it serves, while remaining anchored in its founding principles of independence, accountability, agility, and intellectual rigor. Our mission, for over two decades now, has been to act as a catalyst for economic development, sustainability and greater security in the Indo-Pacific region, through supporting our clients in the design, development, execution and communication of innovative and value-creating strategies.
The firm was founded in a spirit of enterprise and independence. The original founders had worked together in international investment banking during the 1990s and were motivated to build a specialist advisory firm defined by accountability, agility, and intellectual rigor. AWR Lloyd’s first assignment in 2000 involved advising the World Bank and Paribas on the privatisation of the Romanian aluminium industry — an M&A transaction that was successfully completed.
In the early 2000s, the firm deliberately focused its activities on the resources, energy, and infrastructure sectors of Asia and the wider Eastern Hemisphere. By 2002, AWR Lloyd had re-established itself in Hong Kong, and in 2006 merged with a specialist power and gas sector research boutique, further strengthening its industry depth.
During its first decade, AWR Lloyd expanded rapidly across Asia-Pacific, advising on major transactions and strategic assignments in energy, mining, power, infrastructure, and real estate. The firm supported the regional expansion of leading Asian energy groups, executed landmark IPOs and M&A transactions across Southeast Asia, China, and Australia, and developed a strong presence in markets including Thailand, Indonesia, Vietnam, Korea, and Australia.
Between 2010 and 2016, under the leadership of Alexander Wood as CEO, AWR Lloyd completed a series of large-scale corporate finance and strategy mandates for major energy, industrial, and government clients across Asia and the Mekong region. During this period, the firm also expanded its advisory work into frontier markets and undertook its first assignments in Myanmar and the Middle East.
Senior Board Advisory
AWR Lloyd’s Senior Board Advisory has expanded in recent years to support the firm’s strategic growth and sectoral depth. Current Senior Board Advisors include George Lloyd (engineering and consulting leadership), Shiraz Poonevala (principal investment and private capital), Raj Kohli (mining and metals investment banking), Max Jarrett (Africa and international energy policy), Nigel Kieser (natural resources, renewables and ESG), Robert Tyler (logistics and health risk management), Willem de Jonge (engineering, environmental consulting and operational excellence), and Stephan Kriesel (government advisory and financial sector development).
Recent Growth and Middle East Expansion
Since 2023, AWR Lloyd has entered a new phase of growth, marked by increased focus on the Middle East and Africa. In late 2025, AWR Lloyd established Abu Dhabi as a principal Gulf base, combining its regional business with MCF’s Middle East and Africa platform. This marked a step-change in the firm’s Middle East presence, strengthening on-the-ground execution capabilities across the GCC and wider MENA region, while reinforcing AWR Lloyd’s role as a bridge between Asia-Pacific, the Middle East, and Africa.
This expansion has strengthened AWR Lloyd’s on-the-ground execution capabilities in the Middle East while maintaining deep connectivity with Asia-Pacific markets.
Today
AWR Lloyd today advises corporates, governments, and financial institutions navigating energy transition, infrastructure development, capital allocation, and geopolitical complexity. The firm combines long-term regional experience with hands-on execution, supporting clients from strategy through transaction and implementation.
AWR Lloyd is currently represented in the UK, Australia, Hong Kong, Singapore, Vietnam, Thailand, Indonesia, India, Sri Lanka, Oman, and the UAE, with principal offices in Bangkok, Jakarta, Ho Chi Minh City, Mumbai, and Abu Dhabi.