AWR Lloyd advised a Southeast Asian energy technology company over a number of years on the formulation of a global strategy to develop and commercialize its fuel cell and energy storage technologies. AWR Lloyd considered alternative applications including storage for wind and solar power, grid-based electricity trading and mobile electricity storage. We analyzed the economics of competing technologies and developed a long term business plan and strategy. We also provided a development-stage probability-based discounted cash flow and multiples based valuation of the company and its technologies as a support for raising funds and capital from government and private equity fund sources.